A form of viral marketing which originates and grows across multiple networks simultaneously.
Multi-viral growth is more powerful than traditional viral growth because each of the propagators spreads the content to multiple social networks simultaneously.
PlayOnSocial lets developers grow their user bases multi-virally by allowing them to connect to Facebook, MySpace, Twitter, Gmail, Yahoo, Aim, etc.
iPad application "SchoolPad Notes" used PlayOnSocial to spread multi-virally across the iPad market. In 20 hours the multi viral growth had catapulted the iPad application to the #1 most downloaded position. This event was monumental for multi-viral growth as the application was the first app to over take Apple's free first party iBooks application.
The act of improving a video game, game design, or general reality by increasing the density of either octopus or the appearance of octopus
TokoToko. Toko - meaning octopus - is used twice to emphasize that the game would be about not just one but two octopuses. Hence the game uses more octopus.
In a game jam the use of the word "ink" as a required theme would ensure that a certain few teams bold enough to use an octopus in their own games would unite together. Perhaps these teams would even form an octopus coalition of sorts. These teams would unite under friendship, tentacle and generally more octopus.