American Apparel is a clothing store which hipsters were once infatuated with. The store was deemed as progressive and unique. However, unfortunately, American Apparel has become too mainstream for hipsters. Any true hipster will now tell you that American Apparel is a clothing store that any junior high student subscribes to. Putting the hipster culture aside for a moment, their clothes are usually low quality, but fit better than other brands.
Hipster - "Hey, dude is that an American Apparel T - shirt"?
Non hipster - "Yeah it's the 401 shirt, organic too!"
Hispter - "Wow, American Apparel, that shit is weak, last week!" "Now lets go drink some fermented semen....