A ridiculous kind of jacket that will never see the North Face of anything. The jackets cost more than their weight in gold, and are usually worn by every member of the Greek system at all times. Attending a winter greek event may as well be a North Face advertisement. The alleged quality of the jackets is offset by the fact that owning one makes you a douche.
Teacher: Conscientious consumption is the purchase of goods to look rugged or otherwise not ostentatious. Have you of you been conscientious consumers?
Teacher: How many of you own something with the the words "The North Face?"