Simply another name for the super market Whole Foods. This play on words makes light of the very highprices of their inventory.
After shopping at Whole Foods, looking at his receipt Joe realized that his whole pay check was now gone. "Whole Foods?!! More like Whole Paycheck you skinny mother fuckers!!!" It was items like the 15 dollar maple syrup that drove the bill up.
In the sport of disc golf when a player makes a nice shot at the basket other players in the group may say "nice up". Basically it means nice shot. Note this is notesaid for a nice drive, just approach shots.
I was hundreds of feetfrom the basket, i hurled my disc and nailed it! Joe slapped me five and said "nice up!"