When a dictator, such as a coach, makes you change all aspects of your thinking or ways of doing things to make he/she happy. People who conform are usually suck ups or do not want to get punished, but in the end there will most likely be punishment, such as running until you throw up or screaming at you until you want to cry. Most of the time it is the coach's way or the highway. A lot of times the dictators are hypocrites, who say their rules but don't always back them up. Rule of thumb: don't conform shawty!
The coach makes the players conform when he makes players tuck their uniforms in, take their steel cleats off on the bus or going into ANY public place, hit a certain way, wear sleeves under 70 degrees, and abide by his rules only.