The kind of shop/brand that dictates and influences what people think are/is nice/smart and not because they actually like it. The mere fact this shop/brand sells it makes it come in fashion even if its fugly. Normally students fall under the brutal regime of the fashion fascists. One season a fashion fascist victim can see an item of clothing and detest it, the next the same item would be bought and worn.
"Despite that floral dress looking like it should have never made the drawing board i have an urge to buy it simply because this shop sells it"