A future Apple product which they will market as a revolutionary product that takes digital photos, and which Apple followers will buy because they like all shiny Apple products.
(in the future)
Person 1: Yo dude, have you seen this new apple product called the iEye, it costs $5000, but I'm still going to buy it.
Person 2: What does it do?
Person 1: It's this completely new invention, it takes pictures!
Person 2: Dude, that was invented like 30 years ago, it's called a digital camera.