A twist or catch when someone says something. Specifically the study of how loops are intended in to be perceived.
person 1: I hear there's 30% off shoes.
person 2: is this some kind of joke, where are the hidden cameras.
person 1: no, i'm serious
person 2 walks off
person 1 (monologue): ha-the loopology was- I HEARD there was 30% off, doesn't mean it's true. tsk tsk tsk