A lonely place that no one has even heard of. Probably made up so that when you tell people where you came from, it sounds like a lie even though its not.
Yazzie: " hey, where you all from?"
Tony: " I'm from a lil place called Shiprock."
Yazzie:" nah, really you can tell me."
Tony: " dude, thats what its called!"
Yazzie." okay, whatever, you shiprock native."