The act of knowingly and consistently using your Facebook wall to list all your supposed accomplishments and embellish your fabulosity quotient.
Can also apply to all mediums of modern internet communication. (Examples: space-brag (MySpace), tweet-brag (Twitter), etc.
Sadly, I had to delete Marsha from my list of friends on Facebook.
Why? I heard she's living "la vida loca".
Are you kidding me? She's a deli girl at Meier's. Her constant face-brag is unbelievably annoying!