The first generation raised with the internet. This group attempts to be defined by ideas rather than stereotypes. They are multi-cultural, tech-savvy, and fashion independent. Connected and innovative early adopters, these tastemakers lead the consumer market in music, fashion, technology, and lifestyles.
Q: How do you find out today's weather?
Read the Farmer's Almanac.
Watch TV, dude. There's like a weather channel and stuff.
Check the weather app on your smartphone, duh.
Q: Where is the uvula?
Let me check my Encyclopedia Britannica...
uh...I think my girlfriend knows.
You guys are soo slow! Have you never heard of wikipedia?!?!
Q: Who was the...Verge Culture
I don't have time for all this!! I've got music to make, jewelry and clothing to design, and viral messages to spread. Later! Verge Culture
Hipster Equity – hip-ster ek-wi-tee
noun The cumulative value of an individual's style and preferences that contribute to their overall qualifications to be acceptable among the independent cultural elite (hipsters). One's Hipster Equity is positioned against another's to determine which is greater. Increases and decreases in Hipster Equity can only be determined by external entities.
1. You purchase an original My Bloody Valentine
Loveless LP in VG+ condition. Hipster Equity +1.
2. You enter a Walmart
for any reason. Hipster Equity -5.