To leave the National Football Association for retirement, but then come out of retirement to play again. Big press conferences and ESPN headlines are often associated, as well as seeming sincere about it. Repeat until everyone is sick of hearing about it (including yourself).
Bro #1: I really like football.
Bro #2: Dude, did you see Favre pull a Favre?
Bro #1: NO way?!?!