This phrase was first used as an excuse to wear pink. Some guys would wear pink then try to mock their non-pink wearing counterparts for not being comfortable with their masculinity and other such bs.
However, recently, it has become a way to support breast cancer awareness and research. During the month of October, men will wear pink on Fridays to support breast cancer awareness. The pink will often come in the form of a tie or lapel pin but could include almost any article of clothing. Its counter part, No Shave November
, is also gaining steam as a way to raise cancer awareness.
Jack took part in Real Men Wear Pink in October to support breast cancer awareness. The next month, he took part in No Shave November to support testicular cancer awareness.