What directors say when they have a bad script, but want to make 10 year olds go wild with excitement, a tactic made famous by Alvin and the Chipmunks and the youtube user Fred (coincidentally both are horrible). All you need to do is alter the pitch, and bingo!
"Sorry Fred, but your video just isn't funny."
"No problem, I'll just chipmunk it and 10 year olds all over the world will watch it."
"Brilliant! This will be hilarious!"