look up any word, like swag:

1 definition by newschoolersjib

 
1.
after watching an Oakley ski video the viewer is always aware of the time when it is 12:42

this is known as the 1242 effect
'hey man you got the time?'
'yeah its like 18 minutes to 1'
OMGZZZ its the session 1242 effect
by newschoolersjib July 06, 2010