the phrase is used when one is not really conected to his envoirnment.
the phrase can be used for men/women/children and any other type.
for emphesizing the meaning one may use reletive phrase: "eats movies"
shimon:have you seen that blond bomb? she wants me....
oshri:leave it shimon, you live in a movie!
shimon:no, i'm telling you oshry, i did her last night!
oshri: stop eating movies on her!!!