2-10: Drink for that many seconds (beer or mixed drink)
J: Take a shot (JD, preferably)
Q: Play a game (questions, rhyme, etc), loser takes a shot
K: Pour a shot into the king's cup. Loser takes the triple shot
A: Take a double shot
Alternative: Guess the card's color before drawing. If you choose correctly, give the card to someone else. If you choose wrong, take the card.
Real man's king's cup will put hair on your chest.