They are four little green turtles. Their names are Michelangelo, Leonardo, Raphael, and Donatello. They became mutants from a radioactive canister that fell in the gutter. They live in a sewer; their boss is a rat (the real kind, not your normal, everyday rat of a boss) and they eat nothing but pizza. Sounds like it is the dumbest idea of the world!
But they started out as a black-and-white comic book in 1984; in 1987 they hit television in an animated cartoon show that lasted for a decade and was then revived in 2003, in 1990 the Turtles starred in a live action movie. Their merchandise sales have included toys, books, games, clothing, underwear, towels, video games, and on and on and on. It became the longest running fad in American history and they made billions – and it is the dumbest idea in the world!
If someone would have approached you sometime back in the mid to last 1980s and said, “I got the greatest idea in the world! This is so great, you’re not gonna believe it. We’re gonna make millions! All you gotta do is put in ten thousand dollars and we’re rolling. This is so great! Let me tell what it is. Let me tell you what it is!
“Teenage, mutant, ninja turtles! Huh, huh, is that great? I know, I know what you’re thinking, but let me tell you what they are. Let me tell you what they are! These are little green turtles that live in a sewer. Their boss is a rat and they eat nothing but pizza. Are you in?”
What would you have said? Probably “Are you dumb/crazy/out of your mind?”
But eventually it turns out to be a billion franchises!