A company that sells some of the most overpriced and overrated tools money can buy. Owners of Snap-On tools often justify the expense by reminding themselves of the lifetime tool replacement warranty, which of course some other companies such as Craftsman provide for much cheaper. But then your tools don't have the Snap-On logo.
Bob: Hey, Rob, check out my new Snap-On clicker torque wrench. I bought it for $400, and look! It comes with this cool plastic carrying case.
Rob: Really, I bought a Craftsman for $150.
Bob: I'll sell you the plastic Snap-On case for $250...