look up any word, like blumpkin:

1 definition by jerko the VIII

 
1.
Woefully misguided effort in renaming or rebranding in order to appeal to a "younger" market.

Scratchy: Ooh, Poochie is one outrageous dude.
Itchy: He's totally in my face.
Comcast's renaming to xfinity is totally an example of poochie-ism.
by jerko the VIII February 15, 2010