2 definitions by jason bergeron

Top Definition
The exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.
The advertising campaign was communicated through a microsite, social media venues, viral video, print, grassroots events and out of home media. The Piranha Effect was amazing.
by Jason Bergeron April 16, 2008
A website designed to achieve exponential reach by creating a portal for mass sharing back and forth between a large number of social networking sites like facebook, myspace, flickr, youtube, digg, twitter, etc...
The brand promoted itself through the use of a powerful "flystrip site" created by engauge communications.
by jason bergeron September 06, 2008

Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.