a hypebeast is an individual that rocks whatever brand or style might be trending at the time. they choose clothes specifically to impress others. if an individual wears LRG, nike SB, levis, etc. theyre not necessarily a hypebeast, if they purchase what they enjoy and dont buy shit based on everyone elses opinion, then they just have their swag locked the fuck down
Mike just got those tiffany nike sbs that everyone has.
John just copped a pair of fresh forces for like 50$.