a clueless douche who doesn't realize that he's hurting a girl's feelings. Feels bad when a girl likes him and he doesn't like them back so he continues to make the girl think he's into her. Leads the girl on and continues to talk to her but tells his friends what a weird-o she is.
Jenna: I really like you, Erik.
Erik: *um i don't like her* I really like you too. Wanna hang out sometime?