a term used when you feel as if someone is bragging about something that they did but you don't think it's that awesome. or you could be jealous.
you can also use it to poke fun at yourself when explaining to someone how you did something awesome you can say cool brag after it to make it known that you are not trying to brag.
Girl 1: That show was fun last night.
Girl 2: Well after the show we hung out with the band on their bus.
Girl 1: cool brag
Person: Omg you so have a pic with everyone in the band!
You: Yeah I'm real close with them
You: yeah i know cool brag right?
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