sainsbury's (also known as J Sainsbury)is a supermarket in the UK and it's pretty soi disant - that means it's stuck up. fat-tongued essex boy Jamie Oliver currently fronts up the ads for this dismal store. I bet he hates himself for that, although he can have all the pukka food he likes because he gets a shit load of wonga for saying things like 'try something different'. try waitrose instead.
I noticed a grammatical error at sainsbury's today - it should be '10 items or fewer', not 'less'.