Greeting between male friends from Hartlepool. The closer the friends, the more exaggerated the greeting. Can sometimes be heard without the leading G and consequently, reduced to a single syllable. When the exaggerated form is used the communicators face is deliberately twisted into a contorted mess.
The Gee, if used is, pronounced the same as Indian clarified butter.
Tom: Gee-up mate
Brian: Gee-up Tom
Tom: Geeeeee-up Joe.
Joe: Uuueeeeeeeeeerp gadge