An event that tries to cast itself as the world's largest sporting event that is truly international, even though people know its a load of bullshit since its always dominated by superpowers like the US. Sorry, the World Cup owns that distinction (and every other sporting or TV/Media event cannot come close to the influence it has on people's lives on a global scale).
Man 1: Hey the Olympics are going on?
Man 2: What Olympics?! Fuck that bullshit, I'd rather watch the World Cup... Which is far more fun and cool than the fucking Olympics!
(Man 1 seems upset at his friend and at himself)