The action of taking something less palatable and making it more so by cloaking it in something more appealing.
"We want to drive opens on this direct mail piece about a pretty boring event, so we'll wrap it in bacon
by putting a monkey
in a tuxedo
on the enclosure."
A hybrid of "mom" and "bloggers," reflecting the incredible explosion of moms blogging online and the new focus of advertisers on this marketing demographic.
Mloggers (aka "Power Moms") now make up more than 20% of the active internet population, according to research by Nielsen.
For many moms, "mlogging," (mommy blogging)
can be an important way to connect with other moms.
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