An unscrupulous advertisement scheme selling the idea that a rich and successful man, out of the goodness of his heart, wants to help everybody else become just as rich as him.
Sucker: Hey rich dad seminars are coming to town! You coming along?
Smarter Person: HELL NO! If he's so rich why does he need to hock those BS seminars? First seminar is free... then comes the hard up sell. Not to mention he's probably phishing for personal info. He makes his bucks from the suckers that get hooked into his scheme.
Sucker: Oh... shit! I'm so stupid and greedy that I didn't think before I bought into his scam hook, line, and sinker...