A phrase used, frequently after an argument between two other parties
in the conversation or after something awkward has been said, to signal that
the speaker is unsatisfied or uncomfortable with
the subject matter
of the conversation and wishes to change
Parody of how bout them cowboys?!
A: So I hear you're a Neo-Nazi and support
B: So...how 'bout them Cowboys?
A: You're a platypus-lover!
B: Well, you're a bitch!
C: So...how 'bout them Cowboys?