a.k.a Kanye West. He has an ego so great, he has a false sense and knowledge of reality. This was brought up to a larger audience by the creators of "South Park".
Also used in a few lame jokes.
-"Dude, you like fishsticks?"
-"Of course man!"
-"Do you like to put them in your mouth..?"
-"Yes, I like to put them in my mouth."
-"YOU'RE A GAY FISH"