Superficial substance. Trying to be the ultimate 'cool and original' person. Backwash individuals who lack complete personality, having the need to grasp onto vintage or unique items: clothing, accessories, music, etc. Having an unusual name can help.
"These totally unattractive sunglasses will surely be popular."
"How exciting, plaid is my favorite color."
"Balderdash, I've always wanted to be an orphan."