A lameass brand of clothing and even lamer last name. Usually someone who is a dumbass with this last name will go buy ugly looking merchandise from said brand. This results in them looking even more stupid and crazy then they already are.
Person 1: Look at that chick with super messed up teeth trying to rock a dirty northface and Fox backpack.
Person 2: If that's not bad enough she's carrying an ugly purse.
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