When a person is convinced on something unknowingly by being presented three options. Option
1 is more
than necessary. Option
2 is just
3 is inadequate and makes option
2 look more
variation from the children's story. Option
2 is always chosen.
one is expensive/big/overkill. This
one is mid-range/practical/affordable. This
one is economic/cheap/low quality.
Consumer: Ah I think I'll go with option 2. You tricky salesman!
Salesman(To Coworkers): That's how the goldilocks approach is done my friends.