The North Face, also known as, the "white man's J's" (Jordan Sneakers), is a company which produces outdoor goods of superior quality. That is undeniable. The North Face brand is often worn by people of all social stratifications to emphasize their wealth, conformity, and feelings of financial superiority; unless worn by actual adventurers or people who truly value the quality of The North Face products.
Hiker: I see that we're both wearing the same North Face fleece and Zippo lighters. I take it you like hiking as well?
Douche: Hold on, someone is calling me on my Blackberry.
(Yes, I know this example was already posted by 'birdandbee', but this is the perfect example describing typical The North Face wearers.)