is a portmanteau
of the words bourgeois and bohemian.
The term is used
in David Brooks book
'Bobos in Paradise' to describe the 1990s descendants of the yuppies. Brooks's thesis is that this "new upper
class" represents a marriage between the liberal idealism of the 1960s and the self-interest of the 1980s.
Bobos, often of the 9-to-5 middle/upper
class, claim highly tolerant views
of others, purchase
expensive and exotic items, and believe American society
to be meritocratic.
Bobos hate 'conspicuous consumption' but will splurge on the "necessities" of life. Bobos consider money as a means rather than an end in itself.Bobo
can be used
in place of the word yuppie, but it has a fresher and less negative of a connotation.
Aminah: Do you want to go to that french-japanese
fushion place for dinner?
Sasha: Eh...I'm craving something local.
Sasha: ...maybe that
raw food place you dig in the village?
Amy: Fantastic.. that
way we can pick
beer from Trader Joe's on the way back to the crib!
(two bobos deciding on evening plans)