The meme version of name dropping; when someone uses memes irl to seem hip, cool, and/or funny. They will also usually do it in order to identify to others that they frequent certain websites where the meme is common (i.e. 4chan)
Guy: So I saw this Pokemon shirt...
Douchebag: i herd you liek mudkipz LOL
Guy 1: Wanna play Scrabble?
Guy 2: Sure, but I never win that game.
Douchebag: You just lost the game!
Guy: That's a weird sculpture.
Douchebag: i'm 12 and what is this?
Guy: NO. Meme dropping makes you a douchebag. Just stop.