Background: An unfortunate McDonald'sadvertising campaign, circa early 2005, developed under the assumption that the use of urbanlexicon might appeal to a previously underrepresented demographic, i.e., the burger-fetishists.
"Double Cheeseburger? I'd hit it. I'm a Dollar Menu guy."
(McDonald's advertising copy, used without permission.)
A derisive adjective referring to a concept or statement which is optimistically presumed (generally by the originator of said idea or statement) to be utopian in nature, particularly when the potential result of such a concept or statement is easily recognized to threaten the opposite of the intended result; a false panacea
The governator's wonderbread plan for universal health insurance will actually create more problems than it solves, particularly for California's working families.