1) The act of posting and talking about ones character constantly in every way possible when a part of a MMORPG community.
2) The act of steering all conversation or posts in a MMORPG community towards speaking about how cool or great your character is
"That story is great, you did a good job...it reminds me of this story i wrote about my character, you should read it, its really cool. You should see him sometime, he's got this awesome robe. Here let me show you...OH! and he is like this anime character. My character is so great"