The "XL"/"Extra Large" is used at any time a descriptive word in a converstaion is needed(2).
XL originated from a person who believes themself to be a higher/better human being than the rest of civilisation.
Person 1- These very big crisps!!
person 2- You mean, very XL/extra large crisps!!!
Person 1- Seen this poster, its XL/Extra Large!!!