A cool/hip clothing store, often serving hipsters in cities, that sells overpriced t-shirts, leggings, and metallic colored leotards.
The ad's feature scantily clad women generally found on the street just before the photo shoot. The founder of the company has been a known perv who has been reported for sexual harassment many times.
"OMG! Like i totally went to American Apparel the other day, and they didn't have that green jumpsuit I wanted!"
"Dude i can tell those turquoise tights are definitely from American Apparel!"