Mac slang for "Shit we should have done in the first place". Such features include recording video, voice dialing/control, cut, copy, & paste, "voice memos" etc.
"Features" such as these are often found on many other phones, but apple junkies don't accept this reality and must go get the newest Apple product, because of all the new features.
Apple Junkie: Dude! Look at my new iPhone 3gs! It's got all these new features!
Dude: Like what?
Apple Junkie: I can dial with my voice!
Dude: I've been able to do that for years...
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