Campaign is a safe sex initiative created by BET
and partners to urge young
people in the African-American
community to practice safe sex, get tested
and to know their
status. It features a series of commercials and printed ads set up like public sertvice announcements and usues African-American celebrities and entertainers to spread
the message about
safe sex and knowing your status. Celebrities that have appeared in commercials include Lyfe Jennings, Sammie, Wyclef Jean and the cast of the third
season of Bet's reality show
College Hill. The campaign also has its own website, and a toll free hotline
where you can call and learn more about
HIV and information on where you can get tested
in your community.
1.) Sammie:"....there's one test that has everybody nervous, but it's worth taking. Know
your status. Get tested for HIV today."
2.) Ryan: "Man I need
to get tested but I'm nervous!"
Tonio: " Dawg didn't you learn anything from the Rap-It-Up Campaign. They keep telling you to get tested and to know
your status. Not knowing
is your worst enemy!! I'll come with
you for support
if you want."
Ryan: " Thanks bruh."