1 definition by Vitamin G2

Top Definition
An amalgam of the words proactive and consumer. Literally a consumer who becomes active to help correct and better the goods and services found in the marketplace at any given time.
Also a consumer who helps design or customize the products they purchase.
Coined by Alvin Toffler in his book "The Third Wave" in 1980.
The design team tapped a key customer group of prosumers in seeking to understand the photography market's needs in the next 3 years.
by Vitamin G2 September 06, 2006

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