To take a fairly simple idea and blow it out into huge proportions. This is cool for the first few times, but it gets boring and predictable after a while, just like the show 'Survivor'.
Dude: Hey Guy, Season 23 of Survivor is on tonight!
Guy: Hey I bet you they have some crazy marketting scheme that lasts 'til episode 4, they'll merge in episode 10, have their parents come to the island in episode 10, have a reflection episode in episode 12, and declare the winner followed by a huge aftershow in episode 13!
Dude: No doubt, it's been survivored.