this is a new phenomenon in the professional services or consulting industry where consultants are straightforward and truthful with their clients. They are "keeping it real" and cutting out the bullshit. They don't use buzzwords and try to be honest as possible. Like organic food, organic consulting is consulting without fluff.
Your client wants to close their widget factory in China and open it in California. If you practice Organic Consulting you would say "are you nuts, you'll lose money. Don't be an idiot." Whereas, the typical consultant would say "that's an interesting idea, let's investigate further and prepare a business case. We charge $300 per hour for that service."