So what else is new? An expression of resignation and boredom. Possibly abbreviated for the first time by a grocery bagger in Melbourne, Florida, U.S.A. in 1985, it could have attained worldwide usage through United States Army service from 1986 - 1989.
The nearly omni-present curtain of illusion, obfuscation and confusion created by the intelligence community, intelligentsia, and invisible ruling elite (Illuminati) to hide the truth, their source of power. It is similar to Maya and Mega-Babel (a.k.a., "Babylon the Great"). It also possesses connotations of Mother worship.
"I can see the Matrix, but I can't see what's on the other side."
A fan of NASCAR racing (as evidenced by his race car number stickers on the back of his unimpressive motor vehicle) who drives as if his vehicle is capable of NASCAR competition and/or who carelessly guzzles away gallon after gallon of gasoline without a thought to his NASChole buddies who are fighting and dying for oil in a foreign land.