Once considered generally cool, this brand of preppy retail clothing has since become symbolic with certain upper-class groups dedicated to furthering only themselves.
Almost exclusively made in China. Poorly made and ill-fitting, they usually come in obnoxious pastels.
Still popular with wealthy, status-obsessed, young, white males and prep-school students (see The 1%). Also popular with wealthy, status-obsessed, young, white males in private school fraternities.
Chad went to the frat party wearing his best vineyard vines
outfit - a pink polo shirt and red Bermuda shorts - in hopes that the house president would instantly recognize he was a man of wealth and status. Chad wanted to experience the frat's exclusive access to the best drugs, women and legal counsel.