Localised retail stores that sell or rent surfboards and the related fashions and equipment used for surfing, skimboarding or bodyboarding. Often staffed by local surfers with experience in surfing the local surf breaks.
When a bro gets out of the water and starts bragging about the tube he just got.
Example: “Dude, I got some bro and tell for you! I took like a full-on late drop, so I just did this radical bottom turn, set my inside rail, and got spit out of this gnarly barrel in front of this other surfer dude.”