The verb "hagoole" is a homophone of the word "haggle" meaning to bargain and negotiate over price. Homophones are words that are pronounced the same but differ in meaning, origin, and sometimes spelling.
"Hagoole" used as a noun has become a popular slang in Australia for haggling online; specifically referring to the hagoole price comparison search engine. With haggling being made more difficult by large retailers consumers do their research online and buy at the cheaper store.
The use of homophones has become a common practice among the dot com companies especially in the boom of the late 1990’s who are seeking unique spelling with familiar word constituents for branding and information proprietary purposes.
While hagoole allows shoppers to search the web for best price it is not itself an online store.
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